The Fortune at the Bottom of the Pyramid
Cuma, Aralık 12th, 2008The world’s most exciting, fastest-growing new market? It’s where you least expect it: at the bottom of the pyramid. Collectively, the world’s billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world’s poorest people escape poverty.
It is being done-profitably. Whether you’re [...]



